Business Plan Guide:
2. Summary of Plan
IMPORTANT: Write this summary when your plan is at its
final draft stage.
Hit the highlights and cover all key issues. Avoid detail – focus
on matters of strategic importance to the business. If desired, cross-reference
the reader to the sections containing detailed text e.g. More details
in Section XX.
Suggested Length & Structure:
Write the summary after the detailed
plan has been drafted.
Limit this section to two or, at most, three pages. As
a guide, the summary should never exceed 10% of the total
number of pages (excluding appendices) in your plan. See Length
of a Plan.
Address the needs and interest of the reader: what basic information
does the reader need to get orientated or to become interested in the business?
Consider devising slightly different summaries for different categories
Use one short section or one/two paragraphs to summarize the content
of each main section of the plan.
Instead of continuous flowing text, consider using bullet points like